"Social Media Optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites"(Beal).
According to Jackson “SMO is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience”(Jackson).
Remember the traffic goes both ways! From social media to your website and from your website to social media. That why, it is very important to have working shareability in your website by adding social media buttons to your web content.
In social media the work is not done once you create your profile (fill out all requested fields)and add fantastic images but you also need to use the right keywords in description of the content on your page. The closer to the terminology of the target group the bigger possibility of connecting with them.
Now, when your profile is ready do you just wait? No! you truck and analyze flow on your side, add plugins, post frequently and at the right time for your audience, use hashtags, participate in conversations, update social media, add new images and so on. There is many benefits of this approach to name few: strengthen your brand, generating leads, more visibility as well as connecting with your audience.
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